Hey everyone, I’ve got a story to tell you about the SEPHORiA convention, and it’s a wild ride from start to finish. So, I heard about this thing called SEPHORiA – it’s like this massive beauty festival that Sephora throws. Sounded pretty cool, so I figured, why not check it out?
First thing I did was try to find out when and where this thing was happening. I heard rumors that they were switching it up this year, going somewhere new. Turns out, they were heading to Atlanta! To a place called Pullman Yards. Fancy, right? I’d never been to Atlanta, so that was a bonus. I found out it was scheduled for September 27-28. I started getting excited about this event.
Next up, I needed to figure out how to get tickets. Now, this was a bit of a maze. I knew from some past events that they did tickets, but the info was all over the place. I dug around online and saw that Sephora usually announces stuff on their social media, but I wasn’t sure which one. So, I checked out their Instagram, Facebook, you name it. I even subscribed to a bunch of beauty newsletters, just to be safe.
- Checked Sephora’s social media
- Subscribed to beauty newsletters
- Looked for official announcements on Sephora’s website
Then, I stumbled upon some info saying that registration for SEPHORiA opens on July 18th for Sephora Rouge Members and July 20th for everyone else. Okay, that was something to go on. I’m not a Rouge Member, but hey, July 20th wasn’t too far off. I marked it on my calendar, all excited.
While I was waiting for the ticket dates, I started planning the rest of the trip. I had to book a flight, find a place to stay, and figure out how to get around Atlanta. It was a bit of a hassle, but I managed to get everything sorted. I even found a cool little Airbnb near Pullman Yards, so that was a win.
Finally, July 20th rolled around, and I was ready. I hopped on my computer first thing in the morning, refreshed the Sephora page a million times, and boom – tickets were live! I snagged one, and it felt like winning the lottery. I was going to SEPHORiA!
Fast forward to September, and I was in Atlanta. Pullman Yards was even cooler in person. It was huge and had this awesome industrial vibe. The whole place was decked out in Sephora’s colors, and there were beauty booths everywhere. I spent two days wandering around, trying out new products, getting makeovers, and meeting other beauty fans.
What I Did at SEPHORiA
- Tried out new products – Seriously, I probably sampled hundreds of things. My skin was glowing!
- Got makeovers – I learned so many new makeup techniques. It was like a free masterclass.
- Met other beauty fans – I made some new friends who are just as obsessed with makeup as I am.
- Attended some talks – There were a few panels and talks with beauty experts. Pretty interesting stuff.
It was a whirlwind of glitter and glam, and I loved every minute of it. By the end of the two days, I was exhausted but so happy. I left with a ton of samples and even more memories.
So, that’s my SEPHORiA story. It was a bit of a journey to get there, but totally worth it. If you’re into beauty, you should definitely check it out next year. Just be prepared for a wild ride!
