So, I worked on a project called “Balenciaga Troy Photos” recently. It was a wild ride, to say the least. Let me tell you all about it.

I started by digging into what was already out there about Balenciaga. You know, the luxury fashion brand? Turns out, they got into some serious hot water in 2022. It was all over the internet and even on Fox News. They had these ad campaigns, and people were not happy. One campaign had kids holding teddy bears dressed in, like, bondage gear. Yeah, you heard that right. And another one had some office-themed setup with some court documents in the background. People online were calling it “disturbing” and “child exploiting.” It was a huge mess.
My job was to collect and organize all these photos. I spent hours, I mean hours, scrolling through websites, social media, and news articles. I had to make sure I didn’t miss anything. I saved every image related to these campaigns. It felt like I was drowning in these pictures, and honestly, it was pretty depressing seeing those images over and over again.
- Gathering the Photos: I started with the obvious places like Google Images and social media. I used keywords like “Balenciaga ad campaign,” “Balenciaga controversy,” and “Balenciaga holiday campaign.” I found a ton of photos from different sources.
- Organizing the Photos: Once I had all the photos, I sorted them. I made different folders for each campaign. I labeled them clearly so anyone could understand what they were looking at.
- Checking for Accuracy: I double-checked everything to make sure the photos were actually from the Balenciaga campaigns. Some people were posting unrelated stuff, so I had to filter those out. I read captions, comments, and articles to confirm the context of each photo.
- Documenting the Source: For every photo, I noted down where I found it. This was important to make sure that all the photos were authentic.
What I Did Step-by-Step:
After I collected and organized all the photos, I put them all into a big presentation. It was intense. I wanted to show the whole story, from the initial release of the ads to the huge backlash and Balenciaga pulling the campaigns. I even included screenshots of the statements Balenciaga made, trying to explain themselves. And I didn’t forget about the lawsuit – yeah, they actually sued the creative agency, North Six, Inc., and the set designer, Nicholas Des Jardins, for $25 million. It was a whole legal battle on top of everything else.
This project was a real eye-opener. It showed me how quickly things can spiral out of control, especially in the age of social media. One minute you’re a big-name fashion brand, and the next you’re facing a massive scandal. It also made me think a lot about the impact of advertising and how important it is to be responsible, especially when kids are involved.
In the end, I learned a ton about the power of the internet, the importance of being careful with sensitive topics, and how not to run an ad campaign. I hope Balenciaga learned something too. It was a crazy project, but I’m glad I could put it all together and make some sense of the chaos.
