So, I’ve been seeing this question pop up everywhere lately: “Is James Avery Jewelry still alive?” I mean, the man himself, James Avery, he passed away a while back, but folks are wondering about the brand. I got curious too, so I decided to dig in and find out what’s up.

First thing I did was hit up the internet, obviously. Typed in “James Avery Jewelry” and started scrolling through the results. What I found out was pretty interesting. James Avery, the founder, started the whole thing way back in 1954. He was a self-taught jeweler, which is pretty cool, and he built this whole business from the ground up. The company confirmed he died in a statement a while ago, but they didn’t say where.
Turns out, he’s not around anymore, but his company, James Avery Artisan Jewelry, is still kicking. From what I gathered, it’s still a family-owned business. James Avery’s son, Chris Avery, is running the show now as the CEO. That’s a nice touch, keeping it in the family and all.
I dug a bit deeper and learned that they design most of their stuff in the Texas Hill Country. And get this – over 90 percent of their jewelry is actually made in Texas. They use materials from all over the world, but most of the crafting happens right there in Texas. That little garage operation from 1954? It’s grown into multiple studios and workshops across the state.
- Started in a garage in Kerrville, Texas.
- Now has multiple studios and workshops across Texas.
- Designs are made in the Texas Hill Country.
- Over 90% of the jewelry is crafted in Texas.
Then I stumbled onto something about why their jewelry sometimes changes color. I learned that the machine they use at James Avery has a cleaner with little beads, and over time, these beads can cause dents on the charms or rings. So, if you don’t clean it often, it might start to look a bit different. Makes sense, I guess. Everything needs a little TLC, right?
More About James Avery
Oh, and another interesting tidbit – apparently, James Avery handed over control of the company to his sons, Chris and Paul, back in 2007. So, even before he passed away, he was setting things up for the future. Smart move, if you ask me.

So, yeah, that’s what I found out about James Avery Jewelry. The man may be gone, but his legacy definitely lives on. The company is still going strong, making jewelry, and keeping it all in the family. It’s a pretty cool story, if you ask me. I love it.