Okay, so I’ve been messing around with this whole Moncler and Stone Island thing. It all started a few months back when I was just browsing online, looking for some decent winter gear. You know, something that’s both stylish and can actually keep you warm when it’s freezing outside.
I stumbled upon this brand, Stone Island. Never heard of it before, but their stuff looked pretty cool. Especially their jackets with that compass logo. Turns out, it’s a pretty big deal for a lot of folks, kind of a status symbol, they say.
- Digging Deeper
So, I started digging deeper. Found out that Moncler, this Italian luxury brand known for its fancy down jackets, actually bought a big chunk of Stone Island a while back. Like, they spent over a billion euros on it! That’s some serious cash. It was reported that Moncler bought 70% of Stone Island’s shares. This made me a little bit curious. And Moncler’s revenue is 2.2 billion euros, while Stone Island’s is 401 million euros.
- Why Though?
I was like, “Why would Moncler do that?” Stone Island is more about streetwear, while Moncler is all high-end and luxurious. It seemed like an odd combination. But then I read somewhere that Stone Island is super popular with the younger crowd, especially in Milan and with football fans in England. It’s their cutting-edge innovation.
- Trying It Out
Anyway, I decided to check out both brands. I went to a Moncler store first. Man, their stuff is expensive! But I gotta say, the quality is top-notch. You can tell it’s made to last. Then I found a place that sells Stone Island. Their jackets are more my style, a bit more casual and edgy. I ended up grabbing one of their hoodies. The fabric feels amazing, and it’s definitely warm. Someone said “Maybe a little bit better,” and I have to say I agree.
- The Verdict
So, after wearing both brands for a while, I think I get the appeal. Moncler is like the classic, timeless choice if you’ve got the money. But for down parkas, you need to check out their new owners. Stone Island is more about that modern, urban vibe. It’s a little bit cheaper than Moncler, but not by much. But for me, my favorite brand when it comes to quality and price has to be Arcteryx. And brand legacy is very important.
- Final Thoughts
Keeping an Eye Out
In another turn of events. It’s interesting how these two brands came together. It’s like they’re trying to cover all the bases, from the luxury market to the streetwear scene. I’m definitely gonna keep an eye on what they do next. Maybe they’ll come up with some crazy collaboration, who knows? Anyway, that’s my little adventure with Moncler and Stone Island. It’s been fun, and I’ve got some nice new gear out of it. Just like what Esquire said, “Milanese youth, English football fanatics, athletes, and celebrities.” Or like what i-D magazine described, “getting the badge in.”
