Okay, so, the other day I was going through some old stuff, and I found this box. Inside? A watch. Not just any watch, though – an Audemars Piguet. Now, I’m not a huge watch guy, but I know that’s a name that gets people excited. And this wasn’t just any AP, it was the same model Tom Brady wore to his roast on Netflix. Yeah, the “Greatest Roast of All Time.” How wild is that?
I remembered seeing something about Brady auctioning off some of his watches, including this one. So, naturally, I got curious. I started digging around, trying to figure out how much this thing was worth.
Turns out, it was a special edition made just for that roast. White gold, diamond-set bezel, salmon dial… the works. I mean, this watch is seriously flashy. It even had little nods to Brady’s football career, which was a nice touch.
- First Step: I hit up the internet, reading articles, browsing forums, just trying to get a sense of what I had.
- Next: I found out about this auction where Brady sold a bunch of his stuff, including watches. This exact model was part of it!
- Deep Dive: I spent hours looking at auction results, comparing prices, trying to understand the market for these kinds of luxury watches.
Turns out, this particular watch, the “Royal Oak ‘The Roast’” went for a cool $720,000 at the auction. Seven hundred and twenty thousand dollars! I was blown away. I mean, that’s like, a house, or a couple of really nice cars. For a watch! It’s just insane to think about.
I also learned that Brady’s whole collection, which they called “The GOAT Collection,” sold for over $9 million. Nine million dollars worth of watches and other stuff. It just goes to show you the kind of money that’s out there, and the crazy world of celebrity auctions.
Anyway, it was a fun little adventure, diving into the world of high-end watches and celebrity memorabilia. I’m still not sure what I’m going to do with the watch. Sell it? Keep it? Frame it? Who knows. But it’s definitely a cool story to tell.

What I learned: Luxury watches can be worth a ridiculous amount of money, especially if they’re connected to someone famous. Also, Tom Brady has some seriously expensive taste!
Conclusion
It’s a wild world out there. One day you’re digging through old boxes, the next you’re holding a watch worth more than most people’s houses. Life’s funny like that, isn’t it?