So, I’ve been digging into this whole Diesel creative director gig, and let me tell you, it’s been a ride. I started by looking into who’s running the show now, and it turns out it’s this guy Glenn Martens, the same dude who’s behind Y/Project.

Creative Director Diesel: Is It the Coolest Job? Find Out Here!

At first, I was like, “Okay, a designer from Y/Project, interesting.” Then I dove deeper. I read up on what this Martens guy is all about. Apparently, he’s known for taking denim and doing some wild, innovative stuff with it at Y/Project. That got me thinking about how that might translate to Diesel, a brand that’s all about denim, grunge, and those cut-out baby tees.

Next, I checked out some articles and interviews to see what the buzz was. I found out that this Martens guy took over Diesel. Since he did, Diesel’s been popping up on the Lyst Index a lot. That’s like the cool kids’ list for brands. They’re even beating out big names like Dior and Louis Vuitton. Crazy, right?

  • Found an interesting quote where Martens says Diesel is supposed to be an “alternative to luxury.” That’s a bold statement, and I’m curious to see how he pulls that off.
  • Read that his first big collection launched in Milan. That must have been a huge deal.
  • Came across some info about the company that owns Diesel, OTB. They seem pretty stoked to have Martens on board.

I also looked into some history on other creative directors. Like Sabato de Sarno, who’s now the creative director of Gucci. Guy spent 14 years at Valentino and worked his way up. That’s some serious dedication.

My Thoughts So Far

This whole thing has been a bit of a rabbit hole, but a fun one. It seems like Diesel is making some big moves, and bringing in Martens is a major part of that. They’re going for that 90s vibe, which is definitely having a moment. It’s like they’re trying to be the cool, edgy alternative to the usual luxury brands.

I’m definitely going to keep an eye on what Diesel does next. It’ll be interesting to see how Martens’ vision plays out and if they can keep up the hype. Plus, I’m a sucker for a good brand comeback story, and Diesel seems to be writing a pretty good one right now.

Creative Director Diesel: Is It the Coolest Job? Find Out Here!

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